ROAS & Marketing ROI Calculator

Compute Return on Ad Spend, CAC, break-even, and target CPA from your numbers.

Revenue from this campaign ($)

Ad spend ($)

Gross margin %

Target ROAS (e.g. 4×)

Target CPA (e.g. $40)

ROAS

6.25×

MER (rev / spend)

16.0%

Contribution after ads

$22,000

Break-even ROAS

1.67×

Reached 4.0× at this revenue

→ spend ≤ $12,500

Conversions needed for CPA ≤ $40

200

Actual CPA at that count

$40

On target (ROAS 6.25× vs 4.0× goal) — scaled.

À propos de cet outil

Type revenue, ad spend, gross margin, and a target ROAS or target CPA. Get the actual ROAS %, CAC, profit margin after ads, the break-even ROAS to break even on the campaign, and recommended bidding strategies. The r/marketing and r/PPC recurring 'what's a good ROAS' answer.

Outils similaires

D'autres calculatrices qui pourraient vous être utiles.

Rent Affordability Calculator

Find out how much rent you can afford based on your income.

Shopify Shipping Simulator

Estimate shipping cost and margin on a Shopify order.

Appliance Energy Cost Calculator

Calculate how much an appliance costs you per month and per year.

Autres catégories

Vous cherchez autre chose ? Parcourez le reste du catalogue.

Suggestions sponsorisées

Found a money leak? Track every dollar with a budgeting app
YNAB, Monarch, and Copilot Money all offer free trials. We use YNAB ourselves.
Save on your energy bill: pick a cheaper electricity rate
Compare local rates in 2 minutes with EnergySage (US).
Like this site? You'll love our weekly newsletter
One new tool, one fresh Reddit pain point, every Friday. No spam.

Certains liens ci-dessous sont des liens d'affiliation. Nous pouvons percevoir une commission si vous achetez via ces liens, sans coût supplémentaire pour vous.

Suggérer un outil